April has already come and flown by us in what felt like merely a few days. We started the month off strong by releasing a major update to the app stores. Version 2.5 went live just a few weeks ago, while Gabe and I were in Miami at the Bitcoin 2022 Conference. This update is packed full of improvements and positions the platform for frictionless onboarding moving forward. More about the app updates in the next section.
Upon returning home from the conference, we analyzed our roadmap and reprioritized some of our objectives and timetables for the better. We’ve elevated our integration with Bitcoin’s Lightning Network, and are accelerating that function, so that we can enable “Surveys for Sats”, and appeal to a broader audience this summer.
We’ve also been busy developing all the new relationships we formed while in Miami. Gabe and I were able to meet countless individuals who are building and investing in the space. Having a physical presence at certain conferences adds to the trust factor for outsiders, who are then able to put a face and a name to a project they may have seen or heard about. Curating engagement this way helps observers to better discern a platform’s viability, by getting to know the humans building it.
The rest of our time this month was spent preparing other unreleased features we’ve been working towards since the beginning of the year. As we draw near summer, these features will be going live in waves. For starters, Google has approved our Gmail integration after a lengthy vetting process and penetration testing; we opened closed beta testing yesterday. We’re also designing ways to gamify earning, making it more fun and competitive.
Our recent v2.5 release was packed full of new stuff. As a review, here are the features we shipped:
Since our objective this year is to increase user engagement by orders of magnitude, our 2 main key-results are:
To achieve these goals, we are actively working to:
We are very excited about all of these initiatives and will be releasing them in waves throughout Q2-Q3.
We’re delighted to share that we’ve brought in a new team member and business consultant to catalyze our developmental efforts. Please give a warm welcome to Jacob Cohen! Jacob graduated Harvard with an M.B.A. as a Goldsmith Fellow, and he brings his wealth of experience as both a startup cofounder and a business strategist to the PackagePortal team.
He’s been with us for a couple months now, and has already brought immense value to the company, by stepping right into sales meetings, and leading the research and analysis efforts for our Pilot program with KeoniCBD, and also by introducing PackagePortal to various members of his network
Stepping away from our internal team for a moment, and looking towards external partnerships, we are still in talks with a number of retailers and prospects, and those relationships continue to develop positively. What’s exciting us most lately, is that we are on track to potentially close a partnership with a leading service provider in the e-commerce space.
If you recall, in the previous newsletter I mentioned that this company has over 1K retailer clients, and over 100M end users who would all gain access to our platform through this integration. Our code has been optimized to provide a seamless onboarding experience for those who know nothing of crypto, and a partnership of this caliber would demonstrate our readiness for growth spikes; but it takes time and effort to secure deals like these. Will share more soon.
Our focus in regards to PORT has been squarely centered on exchange listings and token accessibility. Q2 has been our target to begin listing PORT on various Centralized Exchanges, and we’ve made the necessary in-roads to start those processes.
All security audits and legal opinions required by these exchanges have been procured, and we’ve recently submitted multiple applications to quality exchanges. In months past, we had the opportunity to list on some lower ranked exchanges, but in the big picture of listing strategies, this did not align with our grand objective, so we held off.
Being careful there provided us the opportunity to control the narrative and momentum of an initial ERC listing. And as of last week, one of our applications to a top 20 CEX was approved, and we are actively sorting the details for the listing. We cannot divulge when, nor with whom this will occur, but we feel the reassuring news of an impending listing might provide encouragement to holders in this volatile marketplace.
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